Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally important component, though perhaps less obvious, is taking the steps necessary to expand the audience for those messages.
Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages and can substantially boost the effectiveness of your marketing efforts. Even large email databases require continuous maintenance efforts due to the daunting reality that 30 percent of email addresses change each year.
Read 21 brilliant ways to grow your email lists with valid email addresses.