Winning a match against the competition in your growth efforts takes a mix of strategic thinking, mastery of the landscape and excellent timing. With so much at stake – cash flow, profit margins, customer satisfaction, retention and investor relationships – it can be difficult navigating risk effectively and identifying opportunities.
There are endless ways to mix and match data points, but finding and aligning on a customer segmentation strategy that positively correlates with purchase behaviour is what will deliver success.
This comprehensive Whitepaper by Dun & Bradstreet will help you explore:
- Identifying Patterns in Your Customer Portfolio
- 4 Dangerous Assumptions
- Increasing Cash Flow, Collaboration and Profitability with Customer Segmentation
- Strategic Finance Management Reporting on Customer Segmentation