Although we’re already deeply embedded in the age of the customer, the pace of technological advancement and customer empowerment continues to disrupt today’s business models. The key to competitive survival is data and insights-driven customer obsession.

In February 2017, Dun & Bradstreet commissioned Forrester Consulting to evaluate how enterprises are leveraging data and analytics to drive decisions and strategy in pursuit of customer obsession and the role the CFO plays in achieving that goal.

This white paper reveals the findings of the research as to why and how CFOs have an important role to play in the pursuit of data-driven customer obsession.

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