Leaders of the pack never forget that the real driver behind growth is the customer, which is why it’s critical for finance to obtain a data-inspired view of the customer in order to fuel this growth.
To succeed, the finance function must closely partner with marketing to leverage integrated data and achieve revenue success.
- Four key ways to improve the finance and marketing relationship with data
- How to identify the flaws in your current revenue model
- What a new high-performance revenue model should look like